The client is a non profit association in BC looking at creating a complete brand identity for themselves. They are a volunteer non-profit association that has been advocating for women’s issues for the past 5 decades.

PSS worked with the client to understand their requirement. During the discovery we understood that the client wanted a connect with its beginning so we incorporated the image of the founders in the logo. The process began with the identifying the target audience, creating a marketing strategy, developing the visual identity from the logo, brochure, marketing collateral to the digital presence. The entire digital strategy revolved around creating a unified image for the association and highlighting the work that they have undertaken over the years. The entire website, social media handles and videos were created.

In addition PSS also worked on numerous graphic designs for them and organized the entire marketing for their 50-years celebration.